Course Description
IT'S TIME TO STOP FEELING LIKE A DEER IN HEADLIGHTS & LEARN HOW TO DEVELOP AND TALK ABOUT YOUR PERSONAL BRAND
MY CLIENT SANDY had really stepped up his game and started to grow his base of accounting clients. He was giving presentations to the right crowds around twice a month. There were often more than 100 new faces in the audience. He was attending events and meeting new people – the right people who needed his services and had the decision-making power to buy. His challenge was when someone would ask him simple questions like, “What do you do?” or “What’s new?” or “Why should I work with you?” he froze and then stumbled through an answer, always wondering how he was any different from any other accountant.
DOES THIS SOUND A LITTLE TOO MUCH LIKE YOU? Then it’s time to stop feeling like a deer in headlights and learn how to develop and talk about your personal brand. Maybe you are a law student or lawyer, who wants to be able to talk about yourself or your business in a way that attracts the right opportunities – clients, jobs, and a robust referral and support network of people to help you advance toward your professional objectives. Creating and Using a Personal Brand is the solution. Let LWC Online lead you through a step-by-step process to create unique and personal marketing messages that make you a memorable standout from your competition.
This course is a collection of video presentations and virtual workshops with workbooks that teach you how to create and use marketing messages on your website, in a bio, on your LinkedIn profile, in marketing materials to distribute after a presentation, in interviews, or whenever you meet someone at a networking event.
BENEFITS OF THIS COURSE:
- Learn what a personal brand is and does.
- Create a brand image that is aligned with your goals and vision of success.
- Understand and use a three step brand strategy designing process.
- Develop the core content blocks of a personal brand.
- Learn how to adjust your brand content for any occasion.
- Create your brand in a way that resonates with the clients in your target market.
- Learn which target markets are valuable for you and which ones are not.
- Create marketing messages to use on your website, in conversations, on social media, in your bio, and in brochures.
- Learn how to create sticky stories that tell others who you are and what you do.

CEO and Senior Instructor
Susan White
Course curriculum
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1
Introduction to Developing and Using a Personal Brand
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2
Look Inside
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Look Inside: Virtual Workshop Workbook
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Look Inside Virutal Workshop Video
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3
Look outside
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Look Outside Virtual Workshop Workbook
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Look Outside Virtual Workshop Video
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4
Look Forward
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Look Forward Virtual Workshop Workbook
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Look Forward Virtual Workshop
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5
Using Your Brand
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Using Your Brand Workbook
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